
Abacuruzi bo mu Bwongereza babonye inyungu itangaje iturutse kuriamatara yo mu mutwe afite ubushobozi bwo gupima ibintu byinshiArgos na Halfords zigaragara nk'iza mbere muri iki gice, zihora zirusha abanywanyi babo inyungu ndetse n'inyungu. Amakuru agaragaza ko amatara yo hejuru y'ibipimo by'ibiciro atanga inyungu nini ku bacuruzi muri rusange. Ibi bicuruzwa bitanga ibintu bigezweho, nko kumenya uko ibintu bigenda no kwegereza abacuruzi ibicuruzwa, bikurura abaguzi bashaka koroherezwa kandi bakora neza. Abacuruzi bashyira imbere iki cyiciro bakunze gutangaza umusaruro ukomeye mu by'imari no kwiyongera k'ubudahemuka ku bakiriya.
Ibintu by'ingenzi byakunzwe
- Ingano niniamatara yo mu mutwe apimahamwe n'ibikoresho bigezweho nka sensors zikoresha ikoranabuhanga ryo mu bwongereza byongera inyungu z'abacuruzi kandi bikurura abakiriya b'indahemuka.
- Argos na Halfords ni bo bayoboye isoko batanga serivisi zihariye, ubufatanye bukomeye mu gutanga serivisi, na serivisi nziza ku bakiriya.
- Abacuruzi batsinda bakoresheje ibiciro bigezweho, bahuza ibicuruzwa bigurishwa kuri interineti n’ibigurishwa mu maduka, kandi bakibanda ku guhanga udushya no kunoza imikoreshereze y’ibicuruzwa.
- Abaguzi bakunda amatara yo mu mutwe afite ubushobozi bwo gukoresha intoki, urumuri rw'uburyo bwinshi, n'ibikoresho birengera ibidukikije, bigatuma isoko rikenera cyane.
- Abacuruzi bashora imari mu mahugurwa y'abakozi, ibicuruzwa byihariye, n'amahitamo arambye bashobora kongera inyungu no kugaragara ku isoko.
Incamake y'isoko ry'amatara y'imbere y'ibipimo by'amashanyarazi bipima amafaranga menshi

Ingano y'isoko n'uburyo rikura
Isoko ry'Ubwongereza ryaamatara yo mu mutwe apimaIterambere rikomeye ryabaye mu myaka itanu ishize. Abasesenguzi b'ubucuruzi bavuga ko agaciro k'isoko karenze miliyoni 120 z'amapawundi mu 2023, aho igipimo cy'izamuka ry'ibiciro ku mwaka (CAGR) cya 8%. Uku kwaguka bigaragaza ukwiyongera kw'abaguzi ku bijyanye n'amatara agezweho haba hanze no mu buryo bw'umwuga. Abacuruzi basubije bongera ibicuruzwa byabo kandi bashora imari mu bukangurambaga bwo kwamamaza bugaragaza ibyiza by'ikoranabuhanga rikoresha sensor.
Hari ibintu byinshi bituma iyi ntambwe ikura. Abantu bakunda ibikorwa byo hanze, nk'abagenda mu misozi n'abiruka, bashaka amatara yizewe adakoresha amaboko. Abanyamwuga mu nganda z'ubwubatsi no gusana nabo bakeneye amatara meza kugira ngo bakore akazi neza. Gukoresha amatara yo mu mutwe akoresha ibikoresho byihutirwa no mu ngo byarushijeho kwagura umubare w'abakiriya. Abacuruzi bavuga ko amatara yo mu mutwe akoresha ibikoresho byinshi ubu ari yo agira uruhare runini mu kugurisha amatara yose, bigatuma inyungu muri rusange irushaho kwiyongera.
Icyitonderwa: Ubushakashatsi ku isoko bwerekana ko inzira zo kugurisha kuri interineti zarushijeho kwihutisha iterambere, cyane cyane ko abaguzi bashaka uburyo bworohereza no kubona ubwoko butandukanye bw'ibikoresho.
Gusobanura amatara yo mu mutwe akoresha sensor nini cyane
Amatara yo mu mutwe afite ubushobozi bwo gukora amatara menshi ni igice cy’ingenzi ku isoko ryagutse ry’amatara yo mu mutwe. Ibi bicuruzwa bifite uburyo bwo gukora amatara yo mu mutwe bugezweho kandi butuma urumuri rusohoka mu buryo bwikora hashingiwe ku buryo umukoresha agenda n’imiterere y’aho aherereye. Iri koranabuhanga rituma abakoresha bibanda ku bikorwa byabo badahinduye intoki, bikongera umutekano n’imikorere myiza.
Abakora bakunze gukoresha ibikoresho byiza kandi bagakoresha bateri ziramba kugira ngo bashyigikire ibi bintu. Abacuruzi bashyira itara ry'imbere mu mutwe mu cyiciro cy' "agaciro gakomeye" iyo ritanga inyungu irenze cyane impuzandengo y'icyiciro, akenshi bitewe n'ibintu byihariye, izina ry'ikirango, cyangwa ibicuruzwa byigenga. Uruvange rw'ikoranabuhanga rigezweho n'imyanya ikomeye isabwa n'abaguzi.amatara yo mu mutwe afite ubushobozi bwo gupima ibintu byinshink'ikintu cy'ingenzi gituma abacuruzi bakomeye bo mu Bwongereza bunguka.
Urutonde rw'inyungu z'abacuruzi bo mu Bwongereza ku matara y'imbere y'ibipimo by'ubwikorezi bw'amatara afite ubwinshi buhanitse
Abacuruzi bakomeye mu Bwongereza hakurikijwe inyungu
Argos na Halfords bayoboye isoko ry'Ubwongereza mu nyungu zikomoka ku nyungu niniamatara yo mu mutwe apimaAba bacuruzi bubatse izina rikomeye mu gutanga ibisubizo by’amatara bigezweho. Kwibanda ku guhanga udushya no ku bunararibonye bw’abakiriya byatumye batandukana n’abandi bahanganye.
- ArgosIfite ububiko bwagutse kandi ikoresha umuyoboro wayo munini wo gukwirakwiza ibicuruzwa. Ubu buryo butuma ibicuruzwa biboneka kuri interineti no mu maduka.
- HalfordsInzobere mu bikoresho by'imodoka n'ibyo hanze. Iyi sosiyete ishora imari mu mahugurwa y'abakozi no kwerekana ibicuruzwa, ibyo bigatuma umubare w'abaguzi wiyongera.
Abandi bacuruzi bazwi barimo Go Outdoors na Screwfix. Izi sosiyete zaguze ibicuruzwa byazo kugira ngo zishyiremo amatara yo mu mutwe agezweho, ariko ntabwo zigeze ku rwego rw'inyungu rwa Argos na Halfords.
Icyitonderwa: Abacuruzi bashyira imbere imiterere yihariye n'ibirango byigenga akenshi bagera ku nyungu nyinshi muri iki cyiciro.
Ibintu by'ingenzi bitanga inyungu mu matara yo mu mutwe afite ubushobozi bwo gupima uburebure bwinshi
Ingamba zo kugena ibiciro
Abacuruzi bo mu Bwongereza bakoresha ibiciro by’ingenzi kugira ngo bongere inyungu zikomoka kuriamatara yo mu mutwe afite ubushobozi bwo gupima ibintu byinshi. Akenshi bashyira ibi bicuruzwa nk'ibisubizo byiza, bigaragaza imiterere yabyo ihanitse n'imikorere myiza. Abacuruzi benshi bakoresha ibiciro bishingiye ku gaciro, bigena ibiciro hakurikijwe inyungu abaguzi babona. Ubu buryo bubafasha kubona inyungu nyinshi, cyane cyane iyo abakiriya bashaka amatara adakoresha intoki afite sensor y'ingendo n'aho binjirira.
Ibiciro bihindagurika nabyo bigira uruhare runini. Abacuruzi bakurikirana ibiciro by'abanywanyi kandi bagahindura ibyabo kugira ngo bikomeze guhangana mu gihe barinda inyungu. Zamamaza n'ibicuruzwa bihurizwa hamwe bishishikariza abakiriya kugura amatara yo mu mutwe akoresha sensor hamwe n'ibindi bikoresho bifitanye isano. Aya mayeri atuma agaciro k'ubucuruzi kazamuka.
Inama: Abacuruzi basuzuma kandi bakavugurura ingamba zabo zo kugena ibiciro akenshi barusha abakoresha uburyo bwo kugena ibiciro butahinduka.
Imibanire n'Abatanga Ibicuruzwa
Imibanire ikomeye n'abatanga ibicuruzwa igira uruhare rutaziguye mu kunguka kw'abacuruzi muri iki gice. Abacuruzi bakomeye baganira ku masezerano meza n'abakora ibicuruzwa, bigatuma babona uburyo bwo gukoresha amatara agezweho yo mu mutwe. Ubu bufatanye akenshi butuma habaho ibiciro byiza ku bucuruzi, ubwoko butandukanye bw'ibicuruzwa, no kongera kuzuza ibikoresho mu buryo bwizewe.
Abacuruzi bakomeza kuvugana neza n'abatanga ibicuruzwa bashobora gusubiza vuba impinduka mu byifuzo by'abaguzi. Banungukira kandi ku bikorwa byo kwamamaza bihuriweho ndetse no gusobanukirwa hakiri kare udushya mu bicuruzwa biri imbere. Ubu bufatanye bufasha abacuruzi gutandukanya ibyo batanga no gukomeza gutanga amatara yo mu mutwe afite ubushobozi bwo gupima ibicuruzwa.
- Abacuruzi bafite amasezerano y'igihe kirekire yo gutanga ibicuruzwa bakunze kubona:
- Kubona ikoranabuhanga rishya hakiri kare
- Kugabanyirizwa umubare w'amafaranga
- Inkunga yongerewe mu gutangiza ibicuruzwa
Modeli zidasanzwe kandi zihariye z'ibirango
Uburyo bwihariye n'ubw'ibyigenga bw'ibirango ni isoko rikomeye ry'inyungu ku bacuruzi bo mu Bwongereza. Mu gutanga amatara yo mu mutwe akoresha sensor adatangwa n'abanywanyi, abacuruzi batanga agaciro kadasanzwe. Ibicuruzwa by'ibirango byigenga, byakozwe ku bufatanye n'ababikora, byemerera abacuruzi kugenzura imiterere, imiterere, n'ikirango. Ubu buryo butuma inyungu zigera ku bwinshi kandi bukiyongera ku budahemuka bw'abakiriya.
Moderi zidasanzwe zikunze kugaragaraikoranabuhanga rigezweho ryo kugenzura imikorere y'ibikoresho, igihe kirekire cyo kumara bateri, n'ibikoresho by'igiciro cyinshi. Abacuruzi bamamaza ibi bicuruzwa binyuze mu bukangurambaga bwo kwamamaza, haba kuri interineti no mu maduka. Abakiriya bashaka udushya dushya bagana kuri aya mahitamo yihariye, bigatuma ibicuruzwa bigurishwa muri rusange kandi bikagira inyungu.
Icyitonderwa: Ibirango byigenga n'imideli yihariye bifasha abacuruzi kwirinda ipiganwa ry'ibiciro bitaziguye, bigakomeza gushyigikira inyungu zikomeye mu cyiciro cy'amatara yo mu mutwe afite ubushobozi bwo gupima ubwiza.
Imikorere yo kugurisha mu iduka ugereranyije n'iy'umukino wo kuri interineti
Abacuruzi bo mu Bwongereza babonye impinduka zikomeye mu kugurisha amatara yo mu bwoko bwa "high margin sensor". Haba mu maduka no kuri interineti, haba mu buryo bwo kugurisha amatara, ariko buri nzira itanga inyungu n'imbogamizi byihariye.
Imikorere y'ibicuruzwa mu iduka
Amaduka asanzwe aracyari ingenzi ku bacuruzi benshi bo mu Bwongereza. Abakiriya bakunda kureba no kugerageza amatara yo mu mutwe mbere yo kugura. Ibyerekanwa by'abakozi n'ibyerekanwa bifasha abaguzi gusobanukirwa ibintu bigezweho, nko kumenya uko ibintu bigenda no kwegereza abagenzi. Abacuruzi nka Halfords bashora imari mu mahugurwa y'abakozi kugira ngo bahabwe serivisi nziza. Ubu buryo bwongera icyizere ku bakiriya kandi bugatuma umubare w'abaguzi binjira mu isoko wiyongera.
Kumenyekanisha ibicuruzwa mu maduka no gutanga ibicuruzwa mu buryo buhuriweho nabyo bitera abantu kugura ibintu babishaka. Abaguzi benshi basura amaduka kugira ngo babone ibyo bakeneye byihutirwa, nko kujya mu nkambi ku munota wa nyuma cyangwa gusana ibintu byihutirwa. Abacuruzi bungukira ku mahirwe yo kugurisha ibintu bitandukanye, bahuza amatara yo mu mutwe afite ubushobozi bwo gupima ibintu byinshi n'ibindi bikoresho bifitanye isano.
Imikorere y'ibicuruzwa kuri interineti
Kugurisha kuri interineti byariyongereye cyane mu myaka ya vuba aha. Abacuruzi nka Argos na Screwfix bakoresha urubuga rukomeye rw'ubucuruzi bwo kuri interineti kugira ngo bagere ku bantu benshi. Imiyoboro yo kuri interineti itanga amakuru arambuye ku bicuruzwa, ibitekerezo by'abakiriya, n'ibikoresho byo kugereranya. Ibi bifasha abaguzi gufata ibyemezo bisobanutse neza batiriwe basura ahantu nyaho.
Amapuratifomu y'ubucuruzi bwa elegitoroniki atanga ibyiza byinshi:
- Kubona amasaha 24/7 kugira ngo byorohere guhaha
- Kubona ubwoko bwinshi bw'amamodeli n'amasezerano yihariye kuri interineti
- Kohereza byihuse kandi byoroshye gusubiza ibintu mu buryo
Abacuruzi bakoresha ubucuruzi bushingiye ku ikoranabuhanga kugira ngo bakurure abakiriya runaka. Gukoresha moteri zishakisha no kwamamaza ku mbuga nkoranyambaga bigaragaza ibyiza byo gukoresha amatara yo mu mutwe afite ubushobozi bwo gupima ibicuruzwa, bigatuma abantu benshi bajya mu maduka yo kuri interineti.
Icyitonderwa: Amakuru aturuka muri raporo z’inganda agaragaza ko kugurisha kuri interineti ubu byinjiza arenga 40% by’amafaranga yose yinjira mu Bwongereza mu byuma bipima amatara. Iyi ngeso ikomeje kwihuta uko abaguzi bashaka uburyo bwo korohereza no gutandukanya ibintu bitandukanye.
Isesengura ry'igereranya
Imiyoboro yombi igira uruhare runini mu ngamba z'abacuruzi. Kugurisha mu maduka birakomeye mu kubaka icyizere cy'abakiriya no gushyigikira ibiciro byiza. Kugurisha kuri interineti bituma isoko rirushaho kwiyongera kandi rigakwirakwira. Abacuruzi bakomeye bahuza uburyo bwombi, batanga serivisi zo gukanda no gukusanya ndetse n'inyungu zitagira imipaka kugira ngo bongere ubunararibonye bw'abakiriya.
Ingamba zo gukoresha uburyo buboneye zituma abacuruzi babona inyungu nyinshi ziva mu matara y’imbere y’ibipimo by’amashanyarazi. Bashobora kumenyera vuba ibyo abaguzi bakunda n’imiterere y’isoko.
Isesengura ry'igereranya ry'ibiciro mu bacuruzi bo mu Bwongereza
Itandukaniro ry'imipaka hagati y'abacuruzi bakomeye
Inyungu ku matara yo mu mutwe akoresha sensor ziratandukanye cyane mu bucuruzi bwo mu Bwongereza. Abacuruzi bakunze kugera ku nyungu nyinshi kurusha abacuruzi ba bucuruzi bunini, bigaragaza ubushobozi bwabo bwo gushyiraho ibiciro byiza no gukoresha izina ry'ikirango. Imbonerahamwe ikurikira igaragaza inyungu rusange ku isoko:
| Ubwoko bw'umugurisha | Ingano y'inyungu |
|---|---|
| Abacuruzi bo mu bucuruzi bunini | 10% – 30% |
| Abacuruzi | 20% – 50% |
Abacuruzi nka Argos na Halfords bakunze gukorera ku rwego rwo hejuru rw'uru rwego. Kwibanda ku bikoresho byihariye, ibicuruzwa byigenga, n'ibicuruzwa bigezweho bituma babona ibiciro biri hejuru. Mu buryo bunyuranye, abacuruzi bagurisha ibicuruzwa byinshi bahura n'ibiciro bito bitewe n'ibicuruzwa byinshi bigurishwa ndetse n'ibiciro biri hasi. Icyuho cy'ibiciro kigaragaza akamaro k'ingamba zo kugurisha no kwitabira abakiriya mu gutuma inyungu irushaho kwiyongera.
Ibintu Bigira Ingaruka ku Ihindagurika ry'Inyongera
Hari ibintu byinshi bigira uruhare mu gutandukanya inyungu mu bacuruzi bo mu Bwongereza. Ikiguzi cy'ibikorwa n'imicungire y'uruhererekane rw'ibicuruzwa bigira uruhare runini mu kugena inyungu. Ingaruka z'ingenzi zirimo:
- Izamuka ry’ibiciro by’imikorere, cyane cyane amafaranga y’imishahara aterwa n’izamuka ry’imisanzu y’ubwishingizi bw’igihugu n’umushahara w’igihugu ugenerwa ubuzima, byitezwe ko bizamura amafaranga akoreshwa mu mishahara ho miliyari 7 z’amapawundi mu 2025.
- Abacuruzi benshi bateganya kuzamura ibiciro, kugabanya amasaha y'abakozi, kugabanya umubare w'abakozi, cyangwa gushora imari mu bucuruzi bwikora kugira ngo birinde inyungu.
- Kudakora neza kw'uruhererekane rw'ibikoresho, nko guhomba no kwiba amapaleti n'amatote, biteza igihombo gikomeye mu by'imari. Gukemura ibi bibazo binyuze mu kurengera imitungo no kugenzura ubwikorezi bishobora kuzigama miliyoni buri mwaka.
- Guteza imbere imiyoboro y'ibicuruzwa binyuze mu kugabanya ingendo z'imodoka zidakenewe no gukoresha amahame ngenderwaho y'ubukungu, nko gushyira hamwe amapaleti afunganye, byongera uburyo bwo kugenzura ibiciro no kunoza imikorere.
- Ijanisha rito ry’ibigo ku isi ni ryo ryitabira gahunda z’ubukungu bushingiye ku ruziga, ibyo bikaba biha abacuruzi amahirwe yo kongera ubushobozi bwo guhangana n’uruhererekane rw’ibicuruzwa no kudahungabana kw’inyungu.
- Gucunga neza imitangire y'ibicuruzwa bifasha abacuruzi kugabanya igitutu cy'inyungu, bigatuma habaho kugenzura neza ibiciro no kunoza uburyo bwo kwita ku bicuruzwa.
Abacuruzi bashora imari mu bikorwa byo kwihutisha ikoranabuhanga, kunoza imikorere y’ibicuruzwa, no mu buryo bushya bwo gutanga ibicuruzwa, akenshi babona inyungu ihamye kandi iri hejuru. Izi ngamba ntizigabanya ibiciro gusa ahubwo zinashyigikira ipiganwa ry’igihe kirekire muriisoko ry'amatara yo mu mutwe akoresha sensor.
Inyigo z'Urugero: Argos na Halfords mu matara yo mu mutwe afite sensor nini cyane
Argos: Ingamba n'Ibisubizo
Argos yigaragaje nk'umuyobozi muriisoko ry'amatara yo mu mutwe akoresha sensorhibandwa ku kuboneka no ku bwinshi bw'ibicuruzwa. Iyi sosiyete ifite ububiko bunini, itanga ibicuruzwa bizwi cyane ndetse n'ubwoko bwihariye. Argos ikoresha umuyoboro wayo munini w'amaduka kuri interineti no mu maduka asanzwe kugira ngo igere ku bakiriya benshi. Iyi sosiyete ishora imari mu bukangurambaga bwo kwamamaza hakoreshejwe ikoranabuhanga bugaragaza ibyiza by'ikoranabuhanga rikoresha sensor, nko gukoresha intoki mu buryo butihuta no gukoresha amatara ahindagurika.
Argos ikoresha isesengura ry'amakuru kugira ngo ikurikirane uko ibicuruzwa bigenda kandi ihindure vuba ububiko. Isosiyete ikunze gutangiza poromosiyo z'igihe gito n'ibicuruzwa bitangwa hamwe kugira ngo yongere agaciro k'ibicuruzwa bigurishwa. Amahugurwa y'abakozi yemeza ko abakozi bo mu maduka bashobora kwerekana ibikoresho bigezweho ku bakiriya. Argos ikorana kandi n'inganda kugira ngo babone uburyo bushya bwo kubona hakiri kare, ibi bikaba bifasha umucuruzi kuguma imbere y'abandi.
Icyitonderwa: Argos ivuga ko izamuka rikomeye mu kugurisha kuri interineti, aho hejuru ya 50% by'amatara yo mu mutwe agura ubu akoreshwa binyuze ku rubuga rwayo rwa elegitoroniki.
Ibisubizo birigaragaza. Argos ihora iri mu bacuruzi bakomeye bo mu Bwongereza ku nyungu n'isoko muri iki cyiciro. Ibitekerezo by'abakiriya bigaragaza ko bishimiye ubwiza bw'ibicuruzwa n'uburyo byorohereza abantu.
Halfords: Ingamba n'Ibisubizo
Halfords yegereyeisoko ry'amatara yo mu mutwe akoresha sensorhibandwa ku buhanga n'ubufasha ku bakiliya. Uyu mucuruzi yibanda ku bikoresho by'imodoka n'ibyo hanze, ibyo bikaba bihuye neza n'ibyo abaguzi b'amatara yo mu mutwe bakeneye. Halfords ishora imari muri gahunda z'amahugurwa y'abakozi, igenzura ko abakozi bashobora gutanga ibyerekanwa birambuye by'ibicuruzwa no gusubiza ibibazo bya tekiniki.
Iyi sosiyete ishimangira uburyo bwihariye n’ubw’abikorera ku giti cyabo bwo gutanga ibicuruzwa, ikorana bya hafi n’abatanga ibicuruzwa kugira ngo bakore ibicuruzwa byujuje ibisabwa n’abakiriya. Halfords ikoresha amatangazo mu maduka n’amatangazo yo kwerekana ibicuruzwa kugira ngo ishishikaze abaguzi. Iyi sosiyete kandi ihuza imiyoboro yo kuri interineti n’iyo hanze yayo, itanga serivisi zo gukanda no gukusanya kugira ngo byorohereze.
Halfords ikurikirana ibyo abakiriya bakunda kandi igahindura urwego rw'ibicuruzwa byayo uko bikwiye. Ingamba z'ikigo zituma habaho impinduka nyinshi mu bucuruzi no kongera ubucuruzi. Halfords yubatse izina ry'ubwizerwe n'ubuhanga, ibyo bikaba bituma abakiriya badahemukira kandi bigashyigikira inyungu zirambye.
Ingaruka ku bacuruzi n'abaguzi ku isoko ry'amatara yo mu bwoko bwa High-Margin Sensor Headlamp
Amasomo ku bacuruzi bahanganye
Abacuruzi binjira cyangwa bagura ibicuruzwa muriisoko ry'amatara yo mu mutwe akoresha sensorigomba kumenyera ibyo abaguzi bakeneye bihinduka ndetse n'igitutu cy'isoko. Intsinzi iterwa n'ibikorwa byinshi by'ingenzi:
- Shyira imbere udushyaAbacuruzi batanga ibicuruzwa bifite imikorere ihanitse, nk'ibikoresho byo kugenzura imikorere n'itumanaho rya telefoni zigendanwa, bakurura isoko rinini. Abaguzi barenga 65% bashyira imbere urumuri rw'uburyo bwinshi, mu gihe 75% bagaragaza ko bashishikajwe no guhuza telefoni zigendanwa.
- Igiciro n'agaciro by'amafaranga asigaye: Abaguzi bagera kuri 65% bashaka amahitamo yorohereza ingengo y'imari. Abacuruzi bahura n'imbogamizi zo kugumana inyungu bitewe n'ibiciro bihindagurika. Bagomba gushaka uburinganire hagati y'ubushobozi bwo kugura no kugurisha ibintu bihendutse.
- Emera Kuramba: Hafi kimwe cya kabiri cy'abaguzi b'i Burayi bakunda amatara yo mu bwoko bwa "headlamps" arambye. Abacuruzi bacuruza amatara arengera ibidukikije, nk'ayakoresha bateri zikoresha imirasire y'izuba, bahura n'ubu bukene buri kwiyongera.
- Kongera imbaraga mu bufatanye bw'abatanga serivisi: Ibiciro by'ibikoresho fatizo bihindagurika bigira ingaruka ku barenga 58% by'ababikora. Abacuruzi bungukira ku mibanire myiza n'abatanga ibicuruzwa, ibi bikaba bifasha mu kubona ibiciro bihamye n'ububiko bwizewe.
Inama: Abacuruzi bashora imari mu mahugurwa y'abakozi no kwigisha abakiriya bashobora kwitandukanya no kubaka ubudahemuka.
Imbonerahamwe ikurikira igaragaza muri make ibyo abaguzi bakunda n'ingaruka zabyo ku nyungu z'abacuruzi:
| Ihitamo ry'abaguzi / Isoko | Imibare / Ubushishozi | Ingaruka ku nyungu z'abacuruzi / Ihindagurika ry'isoko |
|---|---|---|
| Uburyo bwo kwihuta ku giciro | ~ 65% bakunda amatara yo mu mutwe adahenze cyane | Imbogamizi mu kubungabunga inyungu zikomoka ku biciro bihindagurika |
| Kwemeza Ibiranga Byiza | >70% by'amatara yo mu mutwe afite ubushobozi bwo gukora sensor y'uko ibintu bigenda | Ishyigikira icyifuzo cy'ibicuruzwa bifite agaciro kanini kandi ikanateza imbere inyungu |
| Kwibanda ku kubungabunga ibidukikije | 68% by'abakora bashyira imbaraga mu gukoresha bateri zirambye | Amahirwe yo gukura binyuze mu guhuza ibikorwa birambye |
| Amahitamo y'Ibiranga Abaguzi | >65% bashaka urumuri rw'uburyo bwinshi; 75% bashaka amasano ya telefoni zigendanwa | Bituma abantu bakenera ibicuruzwa bikungahaye ku bintu bitandukanye kandi bigatuma inyungu zishobora kwiyongera. |
Ingaruka ku mahitamo y'abaguzi
Abaguzi ubu bafite amahitamo menshi n'amakuru menshi kurusha mbere hose. Izamuka ryihuse ry'isoko, rifite CAGR ya 10.3%, rigaragaza ko hari inyungu nyinshi ku bikoresho bigezweho byo gupima no gutanga ibisubizo birambye. Abaguzi barushaho gushaka amatara yo mu mutwe atanga ubushobozi bwo gukora adakoresheje intoki, amatara ahindagurika, kandi aramba igihe kirekire. Abaguzi benshi banatekereza ku ngaruka ku bidukikije, bahitamo ibicuruzwa bifite ibikoresho bibungabunga ibidukikije n'imiterere ikoresha ingufu nke.
Abacuruzi bakira ibicuruzwa byabo bakongera ubwiza bwabyo kandi bagaragaza ibintu bishya. Abaguzi bungukira ku bwiza bw'ibicuruzwa byabo, ubwoko butandukanye bw'ibicuruzwa, no kunoza uburambe bwo guhaha haba kuri interineti no mu maduka. Kubera iyo mpamvu, abaguzi bashobora guhitamo amatara ajyanye neza n'ibyo bakeneye, haba mu bikorwa byo hanze, mu mwuga wabo, cyangwa mu kwitegura mu gihe cy'impanuka.
Icyitonderwa: Impinduka igana ku iterambere rirambye n'ikoranabuhanga ry'ikoranabuhanga mu matara y'imbere mu kirere biha abaguzi ubushobozi bwo guhitamo ibintu bigaragaza indangagaciro zabo bwite n'ibyo bakeneye mu buryo bufatika.
Argos na Halfords ni bo bayoboye isoko ry’amatara yo mu Bwongereza akoresha sensors nyinshi, buri gihe bagera ku nyungu nyinshi. Ibintu by’ingenzi bitanga inyungu birimo iterambere mu byuma bikoresha amatara, gukoresha ikoranabuhanga rijyanye n’imimerere, n’ubufasha mu kugenzura. Abacuruzi bungukira ku bikoresho byihariye n’imiyoboro myiza y’ibikoresho. Abaguzi bashaka agaciro bagomba gutekereza ku bintu nk’amabateri ashobora kongera gukoreshwa, imirasire ya modular, n’imiterere ya ergonomic.
| Agace k'inama | Ubumenyi bushyigikira |
|---|---|
| Amatara yo mu mutwe ashobora kongera gusharijwa | 54% by'abakambika bakunda; Gusharija USB byongerera ingendo 42% |
| Ibikoresho byometseho by'imirasire | 55% by'ibicuruzwa bishya bitanga urubuga rwa modular |
| Sisitemu yo gufunga imigozi | 32% by'ingengo y'imari y'igishushanyo mbonera igamije imigozi ikora neza |
| Ahantu harwanya mikorobe no gusukura | 29% by'imiti isanzwe ifite aho ikingira utwo tunyangingo |
| Umucyo uhindagurika ushingiye ku byuma bipima | 41% by'ubwoko bushya bukoreshaguhindura lumen ishingiye ku byuma bipima |
| Ubudahangarwa bw'amazi | 27% by'ubushakashatsi n'iterambere bigamije kurwanya amazi arenze IPX8 |
| Amaduka yihariye n'imbuga zo kuri interineti | Amaduka y’ubucuruzi yihariye atwara 15% by’ibicuruzwa; amaduka yo kuri interineti yinjiza 72% by’inyungu |
| Ibikoresho byemejwe n'ibidukikije kandi bishobora kongera gukoreshwa | 62% by'abaguzi bakunda ibikoresho byemewe n'ibidukikije; 49% bashaka ibikoresho bishobora kongera gukoreshwa |
| Ibiranga amatara yo mu buryo bwinshi | 51% bisaba imirasire ishobora guhindurwa; 36% bisaba uburyo bw'amatara atukura |
| Guhuza Ubuzima n'Umutekano | 35% by'ibicuruzwa bishya bifite ikoranabuhanga mu kubungabunga ubuzima |

Abacuruzi bibanda ku guhanga udushya no kunoza imitangire y'ibikoresho bashobora kongera inyungu. Abaguzi bagomba gushyira imbere ibintu bihindura imiterere n'ibikoresho birambye mu gihe bahitamo amatara yo mu mutwe afite ubushobozi bwo gupima imiterere y'ibikoresho.
Ibibazo Bikunze Kubazwa
Ni iki gituma itara ry'imbere ry'icyuma gipima amashanyarazi riba "rikomeye cyane"?
Abacuruzi bashyira mu byiciroitara ryo mu mutwe ripimank' "inyungu nini" iyo itanga inyungu iri hejuru y'ikigereranyo. Izi moderi zikunze kugira ibikoresho bigezweho, ibikoresho by'igiciro cyinshi, n'imiterere yihariye. Abacuruzi bashobora gushyiraho ibiciro biri hejuru bitewe n'ubwinshi bw'abaguzi n'imiterere yihariye.
Kuki abacuruzi bo mu Bwongereza bibanda ku matara y’imbere y’ibirango byihariye n’ay’ibyigenga?
Imiterere yihariye n'iy'ibirango byigenga yemerera abacuruzi kugenzura imiterere, ikirango, n'ibiciro. Iyi ngamba igabanya ipiganwa ritaziguye kandi yongera inyungu. Abacuruzi kandi bubaka ubudahemuka bw'abakiriya batanga ibicuruzwa bitaboneka ahandi.
Ni gute ibikoresho byo kugenzura imiterere n'aho ibintu biri kwegerana bifitiye akamaro ababikoresha?
Ibikoresho byo kugenzura imiterere n'aho ibintu birikoresha intoki gusa. Itara ryo mu mutwe rihindura urumuri cyangwa rikazima bitewe n'uko rigenda. Iyi mikorere yorohereza uburyo bworoshye, ikarinda batiri kumara igihe kinini, kandi igashyigikira imirimo isaba ubuhanga.
Ese kugurisha amatara yo mu mutwe akoresha sensor kuri interineti cyangwa mu maduka ni byo bifitiye inyungu?
Imiyoboro yombi igira uruhare mu kunguka. Ibicuruzwa bigurishwa mu maduka bigira inyungu mu kwerekana ibicuruzwa no kubigura ako kanya. Ibicuruzwa bigurishwa kuri interineti bigera ku bantu benshi kandi bitanga uburyo bworoshye. Abacuruzi bakomeye bahuza imiyoboro yombi kugira ngo babone inyungu nyinshi.
Igihe cyo kohereza: Nyakanga-18-2025
fannie@nbtorch.com
+0086-0574-28909873


